Your guide to setting up a product photography studio on a budget…
One thing you may not know about me is that I started my digital marketing career as a travel blogger (don’t judge). I have always loved writing, so I travelled across the country reviewing its best food and wine experiences – aiming to transport readers to a particular time and place.
This style of photography is easy. It’s taken in situ, with very little equipment, so you can’t really go wrong. But when I started marketing consumer goods, I realised that product photography is a whole different ball game, with a new set of rules and techniques that you need to master. Like what the hell is bokeh?
Rather than getting caught up in the jargon filled content online, my advice to you is to practice. Pick up your camera and start taking some snaps, learning the tricks of the trade as you go.
Eventually it will all make sense and you will become fluent in a language that was once foreign to you.
Whether you’re a café owner wanting to showcase your latest menu items on Instagram or a budding jewellery maker hoping to sell your hand-made creations online, learning some basic product photography skills will be invaluable to your business.
Instead of spending a whole lot of money on photography equipment at the start, why not make your own studio, for a fraction of the price? You’ll be surprised by how easy it is to create high quality images without breaking the bank.
What do you need to set up a product photography studio at home?
- A spare room
- A window
- A fold-out table
- 2 pieces of scrap wood (about 2 feet tall)
- A camera
- A tripod
- A reflector (more on this later)
How do you set up your photography studio?
- Create a backdrop by screwing two pieces of timber together, creating an L-shape.
- Open a fold out table by the window and place your timber surface on top of the table.
- Using clamps, attach your white background to the backdrop. This can be done using two pieces of cardboard or a seamless paper roll called a sweep.
- Put white foam board on the opposite side to the window. This will bounce light from the window onto your product, to create a clean, even look.
- Set up your tripod and camera in the desired position
- Style your photo and start shooting
It’s that simple.
Product photography is an essential part of your digital marketing strategy and helping your brand stand out online. So, don’t let it fall to the bottom of your to do list.
Contact Ali Vella Digital to create a suite of high resolution images that will attract customers and showcase your brand in its best light (literally).