So, before I start rambling on about why your business should have a blog, I thought I should explain what content marketing is.
What is content marketing?
It’s the creation of videos, blogs and social media posts that stimulate interest in your products and services without explicitly promoting your brand. It’s being helpful without forcing a hard sell.
If you’re a chiropractor, this could be a blog post about how to set up an ergonomic workspace and if you run a bike shop it could be a video that documents the best bike trails in the area.
Why is having a blog, such a powerful content marketing tool?
Numbers speak louder than words. Businesses that blog get 55% more website traffic than those who don’t. And 60% of people that read a blog post, eventually purchase a product from a brand.
But the benefits go much deeper than that. Here are five reasons every small business should have a blog on their website:
Supercharging your SEO
The more blog posts you publish, the more website pages Google can rank, so get cracking on answering your client’s most frequently asked questions with rich, SEO optimised content that helps your business appear on search engines.
Demonstrating your expertise
Blogging is a publishing platform that allows you to establish yourself as a thought-leader and regularly contribute to the conversations related to your industry. This will help you stand out against your competition and position yourself as an expert in the field
Your website is a vital part of your ecommerce strategy and is often a main source of revenue for your business. By internal linking to product pages and including a call to action on every blog post, you can create highly engaging content that converts.
Building trust and credibility
Let’s be honest, there isn’t a lot of room for showcasing your personality on your website. We know that people spend an average of 1.37 minutes reading a blog post, making it a great opportunity to showcase your brand voice, connect with readers and build an engaged digital community.
Keeping your website content fresh
Google is constantly scouring the web for fresh content and ranks frequently updated websites higher than ‘stale’ content. Blogging will allow your business to rank higher than your competitors who may not be publishing content as often – giving you the digital edge.
Need assistance with content marketing? Ali Vella Digital is here to help.
Feel free to get in touch via the contact form and let’s start building your blog from the ground up.